About Our Associates - Rob Fryatt
Working to support the development of markets Beyond-Agriculture, Rob was for many years a member of the Board of the British Pest Control Association (BPCA) and appointed an Honorary Life Member in 2007. Rob has also been Director General of CEPA (The European Pest Management Industry Association) and currently chairs the European industry standards group CEN TC 404.
Rob has written extensively on the strategic development and dynamic of pest management markets and for many years, wrote the “Beyond Agriculture” column for Agrow Magazine. He is a member of the editorial boards of both International Pest Control and Pest Magazine and a regular feature writer for other publications.
Rob has extensive experience of the industry throughout the world and increasingly recognized within the industry as the “China Expert”. As well as his native English, Rob is able to operate in fluently in Spanish and Portuguese. In addition to his specialist skills, Rob is a qualified agronomist and has considerable experience of global Agricultural markets.